Highlight the welfare of British hens in busy retail environment.
Sainsbury's is considered the No. 1 supermarket for animal welfare. In order to maintain that position, we worked closely with the category team to understand the egg category in Sainsbury's and develop cost-effective egg display dressings. The campaign had to convey emotional appeal of woodland eggs, educate and ultimately grow the category. Importantly, all displays had to look like came from Sainsbury at the same time as reinforcing the Noble Eggs' values.
Excellent client feedback
Continuing to grow the category helping Sainsbury's remain as the No. 1 Supermarket for animal welfare.