DELIVERING CATEGORY LEADERSHIP TO SHOPPER ACTIVATION
At Melli, we implement Category, Planning, Trade and Shopper Activation with purpose and precision. We deliver our work with strategic expertise and clear, impactful design, drawing from extensive experience working with the some of the world’s biggest brands.
Galaxy
Challenge
Make Galaxy brand an essential integrated part of daily life not just an occasional treat.
Response
As part of an experiential campaign, we helped bring the Galaxy brand to life in a busy university campus ready for the start of term. At Oxford Brookes University, one of the UK’s fastest growing universities, we created a relaxing and comfortable café experience where students could experience the Galaxy values like never before in a special created environment. Our highly-focussed project team organised everything from managing the building regulations to producing branded coffee cups. From presentation of initial design drawings to serving the first hot chocolate took less than 3 months!
Results
Sales exceeded forecasts
Project completed in half the normal period
On budget, on time and on brand