At Melli, we implement Category, Planning, Trade and Shopper Activation with purpose and precision. We deliver our work with strategic expertise and clear, impactful design, drawing from extensive experience working with the some of the world’s biggest brands.

Griesson de Beukelaer


Unwrapping the UK retail market for German biscuit giant

When Twinings recommended us to Griesson de Beukelaer we were delighted. What a strong combination in Tea and Biscuits, and a client endorsement can never be a bad thing. In a 3 way pitch we were appointed based on our Trade, Shopper and Category expertise, and since then we have been working with both the German and the UK teams at both a strategic and operational level.

We have worked with Neilsen and Kantar to source data, to create insight and make recommendations by retailer on product launches and brand positioning for the UK market. This has included packaging design, marketing plans and digital activation. If you are a biscuit lover look out for de Beukelaer products in your local supermarket, and if you are a lover of getting your brands listed through strategic insights and compelling activation, give Melli a call.