Infusing Category knowledge with Creative Expertise
Acting as their BTL agency, Melli have worked closely with Twinings to change category perceptions, with the aim of showing retailers the true potential of tea as an important drive category.
Melli have supported Twinings with their strategy creation and produced shopper insight filming, messaging and mood films tailored to retailers’ needs. We have also helped facilitate top-to-top meetings with bespoke in-store concepts and shopper filming.
More recently, Melli has worked with Twinings on their fruit infusions range, contributing to the “Make water wonderful, naturally” campaign that has culminated in TV advertising. Our creative input has informed much of these activities, and we have produced a full-page advert to go into Waitrose Weekend magazine, as well as providing fulfilment for their accompanying sampling activities.
“I just wanted to say a massive thank you to you & your team for the fantastic work you have delivered for us. We’ve loved the creative design work and the films – you’ve responded brilliantly to what we’ve asked for, often with very last minute briefs, coming from 2 directions!! And you’ve made everything sound easy & hassle free – great agency to work with!!” - Category Director & Senior Marketing Manager