DELIVERING CATEGORY LEADERSHIP TO SHOPPER ACTIVATION

At Melli, we implement Category, Planning, Trade and Shopper Activation with purpose and precision. We deliver our work with strategic expertise and clear, impactful design, drawing from extensive experience working with the some of the world’s biggest brands.

Thorntons Chocolate

Bringing sweet news to Thorntons

The team at Melli have worked with Thorntons for the last 3 years supporting them across their business.

We have helped them sell in their Category messages to the Grocery retailers that has step changed their distribution and performance over the past few years. We have managed the communication across their internal conferences producing Mood Films, Strategy Decks, POS Concepts and Trade Communications.

In addition we have filmed their production of their new range of Easter eggs, supplying footage that has been used across National TV, as well as being the creative agency that gave them their new strapline “It’s the Thorntons That Counts”.

“Your skill in understanding the retailer landscape and how we best sell into retailers helped us to step change our distribution and performance. We couldn’t have done it without you. You went above and beyond.” - Head of Product Strategy