DELIVERING CATEGORY LEADERSHIP TO SHOPPER ACTIVATION

At Melli, we implement Category, Planning, Trade and Shopper Activation with purpose and precision. We deliver our work with strategic expertise and clear, impactful design, drawing from extensive experience working with the some of the world’s biggest brands.

Noble Foods

Challenge

Highlight the welfare of British hens in busy retail environment.

Response

Sainsbury's is considered the No. 1 supermarket for animal welfare. In order to maintain that position, we worked closely with the category team to understand the egg category in Sainsbury's and develop cost-effective egg display dressings. The campaign had to convey emotional appeal of woodland eggs, educate and ultimately grow the category. Importantly, all displays had to look like came from Sainsbury at the same time as reinforcing the Noble Eggs' values.

Results

Excellent client feedback

Continuing to grow the category helping Sainsbury's remain as the No. 1 Supermarket for animal welfare.