DELIVERING CATEGORY LEADERSHIP TO SHOPPER ACTIVATION

At Melli, we implement Category, Planning, Trade and Shopper Activation with purpose and precision. We deliver our work with strategic expertise and clear, impactful design, drawing from extensive experience working with the some of the world’s biggest brands.

Mars Petcare Europe

Challenge

To assimilate thousands of pages of global research from various international sources and turning it into presentation for key retail stakeholders at board level.

Response

Working closely with the European category team, a plan was put together to ensure that the output of extensive global research was presented in an effective way. To ensure that all global markets could make the most of it variations of the presentation were tailored to individual retailers. This was very important in terms of showing that Mars Petcare were very clear about the retailers' individual strategic direction. Converting the data into a succinct and accurate presentation over a very short period of time was the key to giving Mars Petcare a competitive advantage over its competitors

Results

Great leverage with retailers to implement Petcare category initiatives.