DELIVERING CATEGORY LEADERSHIP TO SHOPPER ACTIVATION

At Melli, we implement Category, Planning, Trade and Shopper Activation with purpose and precision. We deliver our work with strategic expertise and clear, impactful design, drawing from extensive experience working with the some of the world’s biggest brands.

Lactalis McLelland

Challenge

To produce a bespoke presentation for the UK’s top retailers, highlighting the untapped growth potential in the cheese category.

Response

In order to bring clarity to the presentation, we developed a visual designed Category Vision including bespoke Growth Levers that helped to segment the overall category, providing a rationale for each Growth Driver.

The success of the presentation was achieved by tailoring it to each individual account. This was done, not just by changing the logo on the presentation, but by introducing a ‘step-by-step’ approach to each account, and highlighting why certain Growth Levers were relevant to the account.

Results

An exemplary, user-friendly presentation deck with a structured, measured approach, which has been very well received by the accounts it has been presented to.